Dealer's Voice, Author at Breakfront Software

Party Like A Rock Star, Charge Like a Lawyer

If you’re a kitchen designer, here’s why setting the expectation that you are even remotely similar to a lawyer is a big mistake…

Cabinet Sales Lessons You Can Learn From Your Dentist

Who would have thought an emergency dentist visit was actually a remodeling industry sales process in disguise?

Why Electronic Ordering from Design Always Fails

I think I’ve finally come to the realization that the Cabinet Industry is just as bass-ackwards as trying to get dealers and remodelers to order electronically through design.

Rule with an Iron FIST to Improve Your Margins

It’s actually quite easy to improve your business margins, with a simple technique you can implement tomorrow called F.I.S.T.

How to Slash Kitchen Division Overhead

You can move your cabinet dealership or remodeling business into the cloud – and cut your overhead expenses by doing it.

The Truth About Advertising Effectiveness

Less than 6% of the sales revenue came in from these sources. They are the worst performing ways to advertise for dealers. They are also the most expensive.

Knowing How to Ask for the Order

We get a lot of questions from designers on how you are supposed to ask for the order. Here’s what you should know…

Pull the Plug on Old Marketing Techniques

You are pushing unsolicited information down your prospects throats. No one likes that. Here’s some tips for smarter marketing.

What to Look for in Cabinet Tracking Software

Cabinet tracking software is hard to come by in the Cabinet Industry. Your typical accounting systems don’t handle it very well either.

Patience Isn’t Just a Virtue, It’s Required

Patience is not just a virtue, it’s actually a required skill naturals use to win $2M+ business each year.

Cabinet Industry’s Most Wanted List

Close, Close, close that deal. Ask for the order. You have to be aggressive in this market. You can’t take no for an answer! Sound familiar?

Why a Wedding is Like a Remodeling Project

Kitchen remodeling is somewhat similar to planning a wedding. There are so many things to do for each, and it can be completely overwhelming at first…

Battle of the Perspectives

Here’s an actual excerpt from one of our 4M Kitchen Sales Process training courses and and excerpt from a recorded interview with a natural…

Why Design Fees are Like Dinosaurs

Some people use design fees effectively, but from what I’ve seen that is more the exception than the rule.

Designers are Salespeople too

If I had a nickel for the number of times I’ve heard designers distinguish themselves as being different than salespeople…

Discounts Don’t Have to be Concessions

How many times has your so called “discount” actually been more of a “concession”? Do you really believe the price you are asking is fair and reasonable?

What is a Reasonable Discount?

If the prospect backs down on any of these things you ask for, then they’ll understand why that discount they are asking for isn’t reasonable.

Always Get Something in Return for a Discount

Remember, the more of a discount a prospect asks for, the more you ask for in return.

Discounting is More Language Than Amount

If the prospect is still unsure about things like your service, delivery, quality of the product, etc., it’s best to resolve those before talking about a discount.