Well, we won’t actually give you a million dollars, but we think we can find $50K in errors for every million dollars of business you currently do (see rules for participation). And we’re pretty much calling out the industry to accept our challenge! What’s...
Sometimes you just need a little evidence to prove a theory. One theory that we hear a lot is that marketing for cabinet dealers is broken. We believe that it’s not the marketing, it’s the method. Cabinet dealers, remodelers and contractors are...
Many of you know us not just because of our kitchen software, but due to our writing and consulting in the kitchen & bath industry. Over the years, we have become a little, shall we say, cocky when it comes to what we say we know about the business. After all, it...
Capturing leads, your own leads, is critical in today’s economy. Consumers are educating themselves on your industry every day, through blogs, e-books, social media and podcasts. You need to ensure that the voice heard in the market is your voice. The greenhouse is...
In part 1 of this series, we looked at the marketing engine that needs to be created to drive leads to our doorstep and it’s definitely different from Dad’s shop. Now let’s look at the sales process that we need to ensure that we close our opportunities. The key word...
The tide is shifting. Traditional marketing, or outbound marketing, has always had us finding customers. Consider the ways in which we do that today: Direct Mail TV and Radio placement Newspaper Ads Phone Book Ads Outdoor advertising Static websites Most would agree...
We’ve patently called out the K&B industry as not being the hotbed of innovation. Let’s face it, an industry that clings to the rollout tray as a shining example of modernism is not exactly on the cutting edge of technology. So we accept that the...
Not exactly an HR warm and fuzzy when a sales manager makes that comment about their staff. But, from some distant planetary perspective, we can understand. Most sales/design teams have been rudderless for years. It seems that every new person on-boarded has a...
Are you a designer or a salesperson? This was a question that I asked in every design class that I led across the country. The answer was predictable; most people in the business of selling kitchens considered themselves designers first and foremost. Now to be fair,...
