Brand, Identity and Logo – What’s the Difference – Part 2
Your logo is part of your identity, and your identity helps develop your brand. It’s easy to see why they can get mixed up at times…
It’s Not Me, It’s You – When Business Relationships Go Sour
Is your business set up to ensure optimal service and communication for new and existing customers?
How to Make Everyone Your Customer
Owners and management can have lots of useful data at their fingertips based on past sales, but most don’t have data for non-customers
3 Ways to Compete with Big-Box Retailers
For independent cabinet dealers competing in the retail and remodeling segments, big-box retailers often prove to be challenging competition.
The Truth About Advertising Effectiveness
Less than 6% of the sales revenue came in from these sources. They are the worst performing ways to advertise for dealers. They are also the most expensive.
Pull the Plug on Old Marketing Techniques
You are pushing unsolicited information down your prospects throats. No one likes that. Here’s some tips for smarter marketing.
Another Crazy Day in The Cabinet Industry
So, a Squarespace designer saw our trial account, didn’t realize we were her customer and assumed we were up to no good.
