Brand, Identity and Logo – What’s the Difference – Part 2
Your logo is part of your identity, and your identity helps develop your brand. It’s easy to see why they can get mixed up at times…
Economists Suggest Borrowing Big in Preparation for Upswing
Have you been whittled down to a skeleton crew throughout the last five years or so?
Dealer’s Voice January TweetChat Conversation
This past Friday, industry experts and professionals got together to talk about the Match Phase of the 4M sales process. We had a great time hearing what businesses are doing in their sales processes and answering some questions on how to get to the next step. We’ve...
Why Sales Hates Marketing Leads
Let’s face it, sales lives in the moment. “What’s In It For Me” is pretty much the anthem of any aggressive sales person. Marketing leads are from never land; you know, that make believe place that doesn’t worry about killing to eat. For a lead to be real to a...
3 Things that Irritate Job Seekers
Bringing on new employees can be an expensive task to undertake – especially considering the hidden costs of hiring
Our SCARIEST Posts – In Honor of Halloween
In honor of Halloween, we decided to dig into the archives and pull out some appropriate articles.
Five Metrics Needed for Kitchen Quoting – a Visual Graphic
Quoting kitchens can be complicated if you don’t have all the necessary information in front of you.
The Cost of Remodeling – It all Depends
Ever wonder how your geographical location affects the amount of money your clients spend on their kitchen remodels? Here’s your answer A recent article in the Wall Street Journal highlighted a study done by Houzz, the home remodeling and design website, regarding the...
Food-A-Holick
We love to see dealers expanding their reach in different ways, like Tim Holick of Wood Palace Kitchens who started his ownradio show Food-a-Holick. Tim has been working with BreakFront for over eight years, and our team is excited to see how the radio show turns...
OMG 75% OFF TODAY ONLY!!! (but you emailed me three times this week)
You get these emails all the time. I get these emails all the time. Anyone who has ever given their email address to buy something from a store gets these emails all the time. And you know what happens to them? They go straight into the trash and are deleted into...
Bring Sexy Back to your Dealership – Be Helpful – Part 2
Being helpful is attractive – why do you think people find heros like Superman and James Bond attractive? It’s because they’re helpful (ok…maybe that’s not the only reason), but you see where I’m going here. In part 1 of this article, we discussed how it pays to be...
Top 7 Mistakes New Kitchen Designers Make
When it comes to kitchen design, there is much to learn. No two projects are exactly the same, so even the most skilled designers can come across situations they’ve never encountered before. Avoiding design errors As designers gain more experience, their...
Why You Need Balance Between Big Game and Small Rabbits
Everyone dreams of bringing in that one HUGE deal that will set your company for a lifetime. It’s the kind of deal that can make you a name in the industry or bring financial security like you’ve never had before. For cabinet dealers in our industry, that could mean...
BreakFront Announces Goals to Support Clean Water
Clean water and plumbing are afterthoughts for many of us, but they are luxuries that many across the globe do not share. Our team at BreakFront recently decided to get involved with the non-profit group charity: water to help raise money and awareness to the global...
Where the Big Box Stores Went Wrong
A solid kitchen and bath sales process should begin with listening and properly qualifying a prospect’s needs; and then the goal should be getting in the home for a measure. Your team should be properly trained and fluent in your sales process, they should be highly...
The Case of Too Many Cabinet (Lines)
So the big box store is coming to town and now it’s time to compete with them. Many cabinet dealers in this situation discount their ability to make a sale and think the only thing the buyers are attracted to is cheap kitchens. So, what do they do to compete? They...
Avoid these Three Salesperson Time Sucks
Selling remodeling jobs and kitchen and bath projects is not easy work. It demands all of a salespersons time since there are too many ways to make a mistake. Yet, many remodeling companies ask their salespeople or designers to wear multiple hats, dividing their time...
Is Cardell Bankrupt?
Rumors started spreading a few weeks ago as dealers began calling us that they had received a strange letter from Cardell. As it turns out, the letter wasn’t from Cardell, it was from a firm representing Wells Fargo who apparently owns the credit agreement with...
What’s in Your Sales Attic?
The other day I needed something from my father’s house, and I was told it was “in the attic.” I figured it would be a 5 minute trip – you know, grab what I need and get out. But when I climbed into the attic, I was stunned. Amidst piles of boxes (some...
Improve Profits by Picking Up the Phone
As a business owner it can be extremely frustrating to lose a new sales opportunity, but I bet you’d agree that it’s even more frustrating to lose an existing customer. Customer turnover can be one of the biggest headaches of running a business, and many people fail...
See Our Hot Topics in the August Newsletter
At the end of each month, we take time to look through all of our articles and resources to see which reign supreme. This month we wrote about switching suppliers, sexy dealerships, the jury duty customer experience, pinpointing your buyer persona, and more. Hot...
Join the Cause: Clean Water for All
Each day 4,100 children die from water-related diseases across the world – all of those deaths simply because they don’t have access to enough clean water. Dealers, remodelers and contractors all deal with water every single day. Our industry is one of the few...
Who Buys Kitchens and Bathrooms? Buyer Personas Defined
Sometimes companies get so caught up in marketing and selling that they forget who their target prospects really are. So they cast their nets blindly into a vast sea, with less-than-stellar catches. Have you ever looked at an advertisement and thought to yourself,...
Bad Kitchen Design and the Curse of X-Ray Vision
House hunting can subtly shift from bold, new adventure to the inevitable pain-in-the-ass move that you’re about to encounter. Since I’ve finally sold our Michigan home after nearly two years in order to move to Charlotte, I’m over the new adventure part. So, as...