Dollar on the hook, bait, on a white backgroundSometimes companies get so caught up in marketing and selling that they forget who their target prospects really are.  So they cast their nets blindly into a vast sea, with less-than-stellar catches.

Have you ever looked at an advertisement and thought to yourself, “why the heck would they put that ad here?”  Well, it could be one of many reasons…they either don’t understand who they’re selling to, or they know that their target audience looks there as well.

Buyer personas assist marketing efforts

Creating a buyer persona allows you to use the proper bait and effectively pull in the right leads with your marketing effort.  The free guide “Who Buys Kitchens and Bathrooms?” will help you pinpoint your buyer persona(s) so you can reach prospects more effectively through marketing and sales tactics.