As you may recall, CompanionCabinet joined forces with Custom Cupboards to host a webinar on Marketing Effectively in the Kitchen and Bath Industry. For those of you who weren’t able to make it, or if you’d just like to watch it again, we’ve made it available online.
We covered topics like:
- Dealers need more sales
- Traditional advertising yields diminishing returns
- Consistent sales require consistent lead generation efforts
- Marketing online requires resources, know-how and a dedicated team
- Marketing gets put on the back burner or relegated to the designer’s responsibility
