Since you’re on our blog, chances are you’ve noticed some changes with our website.  Yes, we’ve rebranded. Don’t worry, we’re still the same great company with the same great people; we’ve just rebranded to better reflect the growth our company has seen in recent years and welcome a wider focus for the future.


The name BreakFront honors our roots in the cabinet industry and allows us  more room for future growth.  We’ve also improved our offerings to cabinet dealers, remodelers, manufacturers and other industry professionals through our solutions – Momentum Marketing Strategies, Spectrum Insight Solutions and Equilibrium Operational Management system (formerly Aurora).  You can read more about each of these services on the Solutions page.

In addition to our existing Dealer Resource Center and our blogs, Dealer’s Voice and Consumer’s Voice, we’ve increased our insights for the industry with a new Manufacturer Resource Center and a blog for manufacturers, Vendor’s Voice.  These can all be found on the Insights page of our new site.

You will likely notice more changes in the next couple months as we finalize our rebranding efforts.  In the meantime, we want to thank all of you for your patience.  We hope you enjoy the redesigned website.

For more information on our rebranding, view our News Page here.