How To Handle a Customer Who Wants Something You Don’t Carry
We’ve all encountered them — customers who demand something that you don’t have. How do you deal with them? Do you tell them outright that it is an item you don’t carry? Or, do you jump through a series of hoops to try to fill the order? We all...What Have You Done To Keep Your Cabinet Dealership Alive?
Prior to the housing market bubble, much of the cabinet sales market was devoted to the contractor – or more specifically, the residential home builder. We’ve all had to adapt and change. Some dealers have added other product offerings: flooring, specialty...Things Kitchen Cabinet Salespeople Should Not Be Doing: Part2
Hopefully you’ve read part 1 of this cabinet dealer sales training series that gives tips on tasks that your salespeople should not be doing. Tasks that take the salesperson away from the actual job of selling is detrimental to your dealership, and your bottom...
6 Things Kitchen Cabinet Salespeople Should Not Be Doing: Part 1 of 2
We are now a full quarter away from the disastrous year that was 2010 and we’re starting to see some encouraging signs that the cabinet business is in growth mode. Sure the business may be coming from remodels instead of tract home building but at least people are...
Is Your Kitchen Cabinet Dealership a David vs. Goliath Story?
The cabinet and remodeling business is like the NCAA Men’s Basketball tournament in a couple of different ways. There are a lot of teams vying to be the best at what they do. There are large, powerhouse schools that are expected to win every year. Then there are...
Kitchen and Bath Industry Remains Optimistic for 2011
While most kitchen and bath professionals across America were keeping their fingers crossed for a big pick up in kitchen sales last year, many felt disappointed by the lack of instant recovery. The National Kitchen and Bath Association (NKBA) released surveys in...
Expanding Your Dealership Offerings: Cabinets and More
Sure, you might be a successful kitchen and bath business. You might even be known in your area or, better yet, in the industry, for being an expert in the field. But are cabinets all you offers? While it’s not necessary that you sell more than cabinets, and certainly...
Can Your Dealership Adjust to New Trends in Home Remodeling?
Recently, an article on the AL.com, a website for Alabama’s major newspapers, stated that “A new front door can bring a 130 percent return on investment,” citing a recent survey completed by Remodeling Magazine that analyzed value returns on home improvement projects....
Better Manage Kitchen Sales
If I were to ask you one question, based on your answer I could tell how well you manage your kitchen & bath sales…
The Last Look-Close Your Deal Before the Competition
I should have known it was too good to be true. They seemed so taken with my product and company, I almost felt flattered.
Getting Back into the Groove of Selling
The prospect could tell something was wrong and started to reconsider. What happened?
Size Really Does Matter…At Least for Your Market
Dealers felt like they were happy little fish swimming around in a huge tank and now mysteriously find themselves in a small tank with way too many other fish fighting to survive.
I See Light at the End of the Tunnel (Kind of)
For months now there has been a bombardment of news, both good and bad on the condition of the housing market (2009)…
Catfish, Darwinism, and Cabinet Dealer
What can catfish teach cabinet dealers about today’s economy? A lot! These fish frequently deal with droughts and have two survival strategies that are perfect models.
You’re Unique – Just Like Everyone Else
“Why should I buy from you?” said the prospect to the anxious salesperson. There was an awkward silence, and then the salesperson responded with a lot of conversation…
Don’t Sell the Steak, Sell the Sizzle
I love my job! Every day successful cabinet dealers share with me how they accomplish their impressive results and I get to share this knowledge with you. Recently I’ve been curious about the most cost effective manner of generating new leads and I’ve been surprised...
Get “Dressed for the Party”
The current outlook is grim. All the numbers are discouraging. You might wonder if the market will show ANY signs of “coming back” during all of 2009.
Selling is More Than Just a Pretty Picture
Those salespeople who struggle in this business make three common mistakes and those who succeed commonly use two unusual sales techniques.
Selling Like a Fox
Do your salespeople know how to up-sell? The first step to successful cross and up-selling starts with listening to the customer.
2009 Cabinet Dealer Survival Guide
Our industry is facing some pretty harsh conditions now and no expert sees the business getting better in the next four months- and most think it won’t get better in 2009.
Why 1 Purchasing Head is Better Than 5
The salesperson spends less time doing what they don’t like – pushing paper – and more time doing what they like – selling. It works out great for everyone.
Organizing Salespeople for Success
The best salespeople sell up to $4 Million per year; while the poorer performers might only sell $200,000.
Your Winning Season
I think of business as a game. If I play the game well, my business prospers. If I play the game poorly, the business fails.
Weathering the Market Storm: Expand Outside Your Core Market
n a turbulent building market, can a cabinet dealer stay the course and shift focus at the same time?
