How to Make Everyone Your Customer
Owners and management can have lots of useful data at their fingertips based on past sales, but most don’t have data for non-customers
3 Things that Irritate Job Seekers
Bringing on new employees can be an expensive task to undertake – especially considering the hidden costs of hiring
7 Ways to Be a Better Leader
As leaders, we try to do our best – but sometimes we get too set in our ways and need something to help us pick up our game…
How to Fix the Funk Your Team is In
By understanding the four cornerstones of a successful team, you can avoid making knee-jerk reactions to a drop in team performance, and keep your team running smoothly.
Why “Showrooming” Shouldn’t Make You Nervous
Today’s tech-savvy consumer has enormous amounts of information at their fingertips and this might worry you
The Most Toxic Phrase in Customer Relations
“That’s not my responsibility.” It’s the worst phrase you, or any of your employees, can ever say to a customer. No matter what department you work in within your company, and no matter if the statement is true or not, you should never tell a customer...
Why You Need Balance Between Big Game and Small Rabbits
Everyone dreams of bringing in that one HUGE deal that will set your company for a lifetime. It’s the kind of deal that can make you a name in the industry or bring financial security like you’ve never had before. For cabinet dealers in our industry, that could mean...
Improve Profits by Picking Up the Phone
As a business owner it can be extremely frustrating to lose a new sales opportunity, but I bet you’d agree that it’s even more frustrating to lose an existing customer. Customer turnover can be one of the biggest headaches of running a business, and many people fail...
Push vs. Pull: Marketing in a Digital Age
It used to be that marketing your company or product consisted of buying a few newspaper ads, putting some radio ads in rotation, and making the occasional 30-second TV ad. Consumers would then see and/or hear these ads and bring their business through your doors....
When Success can lead to Failure
As a small business owner it seems like every day is a struggle to survive and that financial success is always in the distant future. But what do you do when that day finally comes – your business truly is successful? There are dangerous situations that can derail...
What Employees Really Think – Part 2
Take a moment to think about the last few times you thought something but didn’t say it. Sometimes it seems best to just bite your tongue, right? But, that doesn’t mean what you wanted to say wasn’t worthwhile. In part 1 of this article, we went over some of the...
What Your Employees Really Think – Part 1
As a kitchen and bath or remodeling business owner you want to believe that your employees give you nothing but honest communication. If you asked them something they’d answer truthfully, right? Even your best, most loyal employees have certain thoughts on occasion...
Are Decisions Hurting Your Business?
If decisions were buildings, then commitments would be their foundation; without them the buildings would crumble. That’s why, in successful businesses, all decisions that are made should be followed up by firm commitments to act. Intentions vs accountability When...
