Researching companies onlineToday’s tech-savvy consumer has enormous amounts of information at their fingertips and this might worry you as a kitchen and bath dealer – thinking that they’re browsing your showroom, smart phone in hand, while searching for a lower price online.

Rest assured

Fortunately, recent data has shown that this isn’t as common an occurrence as once feared. Consumers are using smartphones more often to research products while in the store, but the majority of them still value a good customer experience more than finding the lowest price.

Learn more about the rise of mobile-assisted shoppers in the infographic below: