Diagram“One size fits all” is never really a great option – Not in t-shirts, not in hats and certainly not in marketing efforts.  While people come in all shapes and sizes, they also come with varying upbringings, backgrounds, morals and tastes.

Throwing out a one size fits all marketing message may get you some leads, but breaking down your target market into segments (such as generations) and tailoring a message that better resonates with each will get you more!

Market to groups, not masses

We touched this topic briefly in our KBIS recap blog article, “Does Your Marketing Target the Generation Gap,” but the topic was so popular, it begged for expansion.

So, we expanded!  In our newest whitepaper, “Closing the Marketing Generation Gap” we break down more tips on marketing remodeling projects to Traditionalists, Boomers, Generation Xers and Generation Yers.