PDF DownloadLife is full of little mysteries – like how two people can have the same meal, and while one loves it, another becomes nauseous; or how someone can put on a show that they thought was a masterpiece, but reviews show otherwise.  Thats why it’s important in business to make sure you do what you can to ensure your prospects have a pleasant experience – even if you’re quite sure they are.

Have you ever gone into a store and been bombarded by salespeople?  Every step you take, another one jumps out from behind a clothing rack and asks you if they can help you find anything.  While their intentions are in the right place, it can get a bit overwhelming and annoying; sometimes driving the shopper away without a single purchase.

Don’t make that mistake

In our newest whitepaper, “Dealer Did – Prospect Saw” we’ve depicted several scenarios where Dealer Dave did something that he thought was ok, but through Sally’s eyes, it was perceived otherwise.