House buying conceptWhat is the reasoning behind a consumer purchase? This is an important piece of the puzzle; a necessary piece of every successful kitchen project. How and why is this such an important detail in kitchen remodeling? Finding consumer motive will help you successfully narrow the options, allowing you to deliver your consumer’s kitchen needs more efficiently.

In Nick Ritota’s latest article published in the K+BB Collective, he digs deeper into the science behind customer motive and discusses the importance of uncovering these hidden details.

Access Nick’s article here: Why We Buy Kitchens

Read more on Kitchen marketing techniques in our eBook below.