Red thumbtackI know, I know…keeping up with the latest social media trends can be absolutely exhausting.  Especially if you’re a busy cabinet dealer and don’t really have time to “experiment” with a million different things.  Lucky for you, we’ve been doing our own little experiment. I’d like to introduce you to the new kid on the social media block, Pinterest.  I think you two will get along wonderfully.

Let’s begin with why we’re recommending you and Pinterest even meet.  Pinterest has quickly, and I mean very quickly – become one of the top ten social network sites and is actually now ranked number five and beating more familiar names like LinkedIn and Google+.  While she may be the new girl on the block, she certainly isn’t shy about making her presence known.

So you’re new here, tell me about yourself

According to the Pinterest site, Pinterest is a virtual pinboard that lets you organize and share all the beautiful things you find on the web.  Their mission is to connect everyone in the world through the ‘things’ they find interesting.  Pinterest uses visual content to connect people with similar preferences and to highlight a lifestyle.

What does pinterest mean for our industry?

The first question you should be asking yourself is, can I use this for marketing?  The answer is yes.  First of all, consider your audience.  What percentage of your prospects are women?  Turns out that 82% of active users on Pinterest are women and pinterest has already been proven to drive more traffic to your website compared to other social media sites.

Pinterest is a platform that allows users to display products.  Last time I checked – countertops, hardware, and kitchen cabinets were products.

What’s a dealer to do

Pinterest still operates on a “by invitation only” basis.  That’s not a problem though, simply go to and request an invite .  Once you’re signed up, take a few hours to look at other business sites and strategize what kind of look and feel you would like to create for your dealership.  You will most likely be surprised by the amount of people in the industry that are already happily pinning away, us included.

Words to the wise

As with any social media site, there is a certain etiquette that needs to be adhered to.  An account that is geared towards entire self promotion is frowned upon.  The idea is to create an environment where “pinners” want to share your information and therefore, naturally become endorsements of your products and dealership. Happy Pinning!

More industry marketing techniques can be found in this free eBook, access yours now.