Interested in what BreakFront, LLC has been up to lately? Well, some big news from the company is the announcement of Showplace Wood Products as the newest user of BreakFront’s Equilibrium software (formerly Aurora Software).

Making a difference

Randy Pooley, Executive Director of National Sales for Showplace Wood Products, talked about the difference the software has made, saying “We’ve already seen improvements in our margins, and Equilibrium’s built-in workflow ensures our salespeople collect better information about our showroom visitors.”

Showplace Wood Products wants to help their dealers by giving them a new way of doing things to increase their sales and leads. Equilibrium is that first step to creating an environment where cabinet dealers and manufacturers can succeed together.

For more information regarding Showplace Wood Products and Equilibrium, check out BreakFront’s press release.