I often wonder if airlines these days have any idea how absolutely awful their employees’ attitudes have become. Take USAir, for example. The other day I patiently waited for my potential upgrade to first class. Hey, it’s one of those little things that makes us...
Is your current logo saying anything about your company, or is it a just a design created for lack of a better idea? Your logo is not your brand or identity per say, but it does identify your business in a simple form. In part 1, we went over the importance of...
Let’s face it…kitchen and bath showrooms are almost all the same. Where’s the differentiation? Where is the experience? It’s time for a revolution in the kitchen and bath showroom. Showroom of the future With the help of industry expert Nick...
We have to be honest. Sometimes, when we’re looking through kitchen and bath dealership websites, we are often surprised to see the graphic logo that was chosen to stand for each company. It seems that many kitchen and bath business owners are so caught up with...
Too often we see websites that overload you with information. Before you get through the fourth paragraph (yes, paragraph) on the homepage, you feel like you know enough to work for the dealer. The funny thing here is that these websites are kind of like grade school...
What’s the most antiquated, mistake riddled, headache causing part of being a cabinet dealer? Hint: It’s not the customer, and it’s not the manufacturer. It’s the job file. Raise your hand if you’ve ever spent a ridiculous amount of time looking for one piece of...
“Simplicity is the key to brilliance,” a simple phrase spoken by Bruce Lee that says so much. In part 1 of this article, we discussed how kitchen cabinet dealers can update and simplify their marketing and declutter their business websites to facilitate...
We know when we win a deal, but do we ask why when we don’t? If you miss this step for your business, the potential for improvement of your kitchen sales process will not take hold. “Take this content, make it your own, and follow up…” The questions...
Much of the complaints that we hear today from dealers and remodelers have to do with consumers being so dang price sensitive. But it takes two to tango here; what part do you contribute to this price sensitivity? It’s All About the Approach If you are using...
Wouldn’t it be nice if you could grow kitchen leads while enjoying a nice relaxing dinner with your family, or as you’re sitting on the beach watching the tide roll in? One can only dream. Or, so you thought… Your Website Can Grow Kitchen Leads For...
What a busy month it’s been. It seems like Independence Day was just here, and now it’s time for the olympics already (tomorrow). While you’ve been hopefully busy with summer kitchen and bath remodels, we’ve been busy creating helpful content...
Why do humans just love to over-complicate things? Perhaps it has something to do with our innate need to impress one another. Sure, people who solve complex problems or make complex products are interesting, but aren’t you equally impressed when you find out...
Many kitchen cabinet dealers already know about and utilize BreakFront’s 4M Sales Process. What you may not know is that we offer 4M Sales Training for kitchen and bath industry professionals. Sell like a natural The 4M Sales Process was developed after...
Having started my career in textiles when I joined Ernst & Young in 1994, I was surprised to learn the incredible advancements and complexities of that industry. It was fascinating to see the number of possibilities when it came to something we take for granted...
What does it take to get your sales team to win? Is it in your presentation of the close? Or is it merely who is involved in the close and where the close takes place? We think it’s a combination of all of those things and more. Nothing is worse than spending...
Has it already been four years since the previous Olympic summer games? Wow, time seems to have flown faster than Michael Phelps swims the men’s 100-m butterfly…Ok maybe not quite that fast, but you’ve got to admit it seems close. While you curl up to watch...
They say time heals most wounds, but that’s not true in the case of online complaints. They can be like viruses, spreading from one reader, who passes it to their contacts – a viral epidemic, rotting away at your hard earned reputation. In part 1 of this series, we...
Remember the good-‘ol-days when customers who had a negative experience would tell 10 of their closest friends, versus the five they would tell about a positive experience? I remember learning that statistic in a marketing class and thinking, “Wow…you really have to...
That’s so 2011. For those designers that like to jump on the band wagon early in the world of all things electronic, instead of using dinosaur techniques, download MagicPlan. While we don’t endorse products here on the Dealers Voice, we were impressed with the...
Habits can either make or break your kitchen and bath business, and since we’re all human here, we tend to become creatures of them from time to time. Now that summer is here and things are hopefully picking up for your kitchen or bath business, it’s time to become...
A kitchen and bath business is in some ways like a human being – it needs regular maintenance, grows if it’s healthy, and must keep up with the resources and tools available to stay ahead of the competition. Neglecting certain areas can lead to suffering,...
These days it seems like there is a “How-To” book, “Tips and Tricks” collection, or “[Fill in the Blank] for Dummies” book for just about everything under the sun. In our effort to save you some reading time, and help ensure that you can focus on the critical...
The fact is, most cabinet dealers could be driving more leads today with something as simple as creating better content. Outdated marketing practices are costing cabinet dealers and other in the kitchen and bath industry time, money, and leads. We would like to...
If “what the heck are you talking about?” is the first thought that came to your mind when you saw the title of this article – then keep reading. That is most likely an indicator that your content is not king. What is Greenhouse marketing? Greenhouse marketing is the...
Interested in what BreakFront, LLC has been up to lately? Well, some big news from the company is the announcement of Showplace Wood Products as the newest user of BreakFront’s Equilibrium software (formerly Aurora Software). Making a difference Randy Pooley,...
