Is your current logo saying anything about your company, or is it a just a design created for lack of a better idea? Your logo is not your brand or identity per say, but it does identify your business in a simple form. In part 1, we went over the importance of...
Let’s face it…kitchen and bath showrooms are almost all the same. Where’s the differentiation? Where is the experience? It’s time for a revolution in the kitchen and bath showroom. Showroom of the future With the help of industry expert Nick...
We have to be honest. Sometimes, when we’re looking through kitchen and bath dealership websites, we are often surprised to see the graphic logo that was chosen to stand for each company. It seems that many kitchen and bath business owners are so caught up with...
“Simplicity is the key to brilliance,” a simple phrase spoken by Bruce Lee that says so much. In part 1 of this article, we discussed how kitchen cabinet dealers can update and simplify their marketing and declutter their business websites to facilitate...
Wouldn’t it be nice if you could grow kitchen leads while enjoying a nice relaxing dinner with your family, or as you’re sitting on the beach watching the tide roll in? One can only dream. Or, so you thought… Your Website Can Grow Kitchen Leads For...
What a busy month it’s been. It seems like Independence Day was just here, and now it’s time for the olympics already (tomorrow). While you’ve been hopefully busy with summer kitchen and bath remodels, we’ve been busy creating helpful content...
Why do humans just love to over-complicate things? Perhaps it has something to do with our innate need to impress one another. Sure, people who solve complex problems or make complex products are interesting, but aren’t you equally impressed when you find out...
What does it take to get your sales team to win? Is it in your presentation of the close? Or is it merely who is involved in the close and where the close takes place? We think it’s a combination of all of those things and more. Nothing is worse than spending...
Has it already been four years since the previous Olympic summer games? Wow, time seems to have flown faster than Michael Phelps swims the men’s 100-m butterfly…Ok maybe not quite that fast, but you’ve got to admit it seems close. While you curl up to watch...
They say time heals most wounds, but that’s not true in the case of online complaints. They can be like viruses, spreading from one reader, who passes it to their contacts – a viral epidemic, rotting away at your hard earned reputation. In part 1 of this series, we...
Remember the good-‘ol-days when customers who had a negative experience would tell 10 of their closest friends, versus the five they would tell about a positive experience? I remember learning that statistic in a marketing class and thinking, “Wow…you really have to...
A kitchen and bath business is in some ways like a human being – it needs regular maintenance, grows if it’s healthy, and must keep up with the resources and tools available to stay ahead of the competition. Neglecting certain areas can lead to suffering,...
Have you heard the latest in kitchen and bath industry marketing news? Custom Cupboards recently teamed up with us to endorse Momentum, our marketing solution for kitchen and bath dealers. Better yet, they’ve decided to allow dealers to use their co-op dollars toward...
In March, a somewhat heated debate was sparked between kitchen and bath industry experts alike. The topic of discussion – How relevant is the NKBA? The responses instantly started pouring in and people quickly set up camp on one side or the other, revealing their...
In part 1, we summarized the first section of Michael Werner’s State of the Industry Address from KBIS 2012, including data points and some of what we can look forward to. Part 2 digs deeper into the intended message. “As times change, so do consumer preferences”...
KBIS may have seemed smaller this year, but the message emanating from the 2012 State of the Industry Address by Globe Union’s president and CEO, Michael Werner, was anything but – with a heavy stress on how technology is affecting the world and the way people...
Has it already been a year since Las Vegas? Time sure flies. But that same time has allowed us to grow, and this year we have much more to offer you. Get CEUS As many of you may already know, CompanionCabinet’s 4M Sales Process is NKBA certified, and this year, due...
What is the reasoning behind a consumer purchase? This is an important piece of the puzzle; a necessary piece of every successful kitchen project. How and why is this such an important detail in kitchen remodeling? Finding consumer motive will help you successfully...
Equilibrium, it’s your birthday Another year has passed Advancing more and more each day You’re growing really fast You’ve added many features Since last year’s birthday rhyme Making dealer’s lives better And saving them more time Service Orders are a snap Receiving...
Today, K+BB Collective published an article written by Nick Ritota in their Designers’ Corner titled, “Why Sales Has a Bad Rap in the K & B Business.” Nick’s article introduces us to the classic “designer vs. salesperson” motif, but sheds light on the fact that...
The countdown is on, one month until spring. The birds will soon be chirping, you’ll suddenly feel the urge to get in shape, and you will actually want to clean everything from the floor to the ceiling. What is it with spring being just around the corner that...
Is it February already? It’s been such a mild winter, I haven’t even noticed. Well, since Punxsatawney Phil already poked his head out for a few brief moments, I guess that means we just have the Super Bowl, Lincoln’s Birthday, Valentine’s Day,...
In part I of this article, we learned about the disheartening number of people who don’t like their co-workers. While there may occasionally be productivity draining negative behaviors in your dealership that need to be addressed, there are also times when the problem...
