Last year, we talked about reasons why you should attend industry trade shows. This year, we still believe they are worth your time. With good news from the housing segment, remodelers seeing more activity and cabinet dealers starting to struggle to keep up, things...
Our love of blogging The Dealer’s Voice started many years ago as a way for us to connect with our industry, and since then…it has become that, and much more to us. The Dealer’s Voice has evolved into a place for us to commiserate, laugh, learn, think, and talk shop...
This statistic should be no surprise by now, “Companies that blog have far better marketing results generating 55% more website visitors and 67% more leads per month.” Agreed. What about the companies, however, that kind of blog? We have all seen them…you go to...
If you already familiar with our 4M sales process, then you know the first stage (The Meet Phase) is one of the most important. That’s why we have decided it’s time for another 4M webinar series – and we are starting right from the beginning in the...
Since you’re on our blog, chances are you’ve noticed some changes with our website. It’s with great pleasure that we announce: CompanionCabinet Software has rebranded to BreakFront. Don’t worry, we’re still the same great company with the same great people; we’ve...
I walked in (garlic in hand) to interview a vampire. I didn’t know what this beast could possibly want to discuss, as it’s not everyday a vampire requests to be interviewed. As luck would have it, he was a friendly vampire and the only real thing he...
Sometimes, an eBook on the Showroom of the Future just isn’t enough. Sometimes, what’s really needed is a deep dive into a topic that can only happen through live discussion. We would like to invite you to a live discussion hosted by Nick Ritota, CKD, CBD...
The fact is, most cabinet dealers could be driving more leads today with something as simple as creating better content. Outdated marketing practices are costing cabinet dealers and other in the kitchen and bath industry time, money, and leads. We would like to...
If “what the heck are you talking about?” is the first thought that came to your mind when you saw the title of this article – then keep reading. That is most likely an indicator that your content is not king. What is Greenhouse marketing? Greenhouse marketing is the...
Extra! Extra! Read all about it – the June newsletter is out. Many of you have shared your marketing challenges with us, which is why we’ve made it a point to include some helpful marketing resources, such as our recorded Effective Kitchen Marketing Webinar with...
As you may recall, CompanionCabinet joined forces with Custom Cupboards to host a webinar on Marketing Effectively in the Kitchen and Bath Industry. For those of you who weren’t able to make it, or if you’d just like to watch it again, we’ve made it available online....
K+BB Collective published an article written by Nick Ritota in their Designers’ Corner titled, “What is your brand?” Nicks article focuses on how to burn your brand into the minds of your target consumers. Develop your brand Nick covers when to start...
Move over sales and marketing – it’s designs turn. First we gave you eBooks on the top errors with sales and marketing and how to fix them, but now it’s time to focus on design. Our latest eBook offering, The 4M Kitchen Designer’s Handbook,...
So you’ve conquered sales and marketing – but now your operations could use a little work. Operations are the framework of your entire cabinet dealership – and without a strong structure, none of the other departments will work correctly. We put...
I know, I know…keeping up with the latest social media trends can be absolutely exhausting. Especially if you’re a busy cabinet dealer and don’t really have time to “experiment” with a million different things. Lucky for you, we’ve been doing our own little...
Rahm Emanuel said “Never Let a Serious Crisis Go to Waste.” A crisis is an opportunity to do important things that you would otherwise avoid. While the economy does look brighter, our industry is still at the bottom. The good news is that means our industry is ripe...
I’m sure you’ve heard the phrase “everything in moderation”. Sometimes I feel like I experience this on a consistent basis. This morning it popped into my head as I was drinking my second cup of coffee. My heart started racing, my hands felt a little shaky and then...
Ever caught yourself saying “That’s How The Other Half Lives” as a G6 Jet lands on the runway next to you? Me neither – but that’s the scenario I always imagine when hearing that line. While there is a clear differentiator between traveling on a G6 and traveling on...
Remember that resolution we spoke of? You know – the one where our most important goal in 2012 is to help more of you fulfill your business resolutions. We’re making good on that resolution starting this Friday, January 6th, at 1pm EST with our Sales Tips...
Demonstrating value in your product is a way to get a customer’s business; showing that they are valued is a way to keep a happy customer (who has the potential to refer future business). During the sales process, your customer wants to be treated personally...
It has been an interesting year in marketing for us. Budgets were low for most and the world of social media and a phenomenon called “inbound marketing” became even more prominent. I personally found 2011 to be one of the most challenging and yet...
There’s no better opportunity than Thanksgiving to take a moment and reflect on some of the things we are very thankful for. This year, we thought we would share them with you (in no specific order). Our customers. We have been lucky enough to have customers...
Unfortunately, the marketing portion of your business is usually the first area to get pushed aside until a later date. Why? Because marketing doesn’t show an immediate return like closing a sale or contacting a lead. We are creatures who like instant gratification,...
The economic downturn proved to be difficult for most businesses, but with conditions gradually becoming more positive, you may find yourself proudly holding a “help wanted” sign. As the decision maker, there are important characteristics to seek when...
Whether you’re selling kitchens, used cars or flat screen televisions, there are basic fundamentals involved that are frequently practiced by successful salespeople. Many of these principles use common sense, yet some salespeople still stray away from them....
