It’s about that time of the year where we all start looking into the different trade shows and expos that we can visit to see the latest and greatest of the kitchen and bath industry. A few of you might already even be looking into shows for next year too! Some good...
Sometimes you have to learn stuff the hard way, and in the kitchen and bath industry, we all know this lesson a little too well. We’ve all fallen down a few times and had to pick ourselves and our employees back up to get the job done. With the amount of years that we...
If you already familiar with our 4M sales process, then you know the first stage (The Meet Phase) is one of the most important. That’s why we have decided it’s time for another 4M webinar series – and we are starting right from the beginning in the...
“Fiscal Cliff” has been buzzing around the media and in many businesses for the last few months, and a few days ago, a decision was made on how to avoid falling off said “cliff.” The tax hikes and reductions in spending, that could have damaged the already fragile...
It’s no secret that I love free diving (and no, that’s not my glamour shot to the right). But what many people can’t figure out is what is so fascinating about not breathing. And unlike most people’s vision of free diving – you know, the one where you rocket...
Before I was married I was a peanut butter nut. For those of you who can eat peanut butter straight out of a jar as your little piece of heaven, you and I have a special bond. When your wife has a mega peanut allergy, you learn to adjust. But there are times when I’m...
It seems like 2013 is already speeding along here at BreakFront, and we hope you’re seeing an uptick in business as well. To help you keep that sales machine churning, we will be discussing the Match phase of our industry specific 4M sales process. On Friday, January...
Here is a poem for all of you industry professionals out there who may be looking for a change in 2013. The Night Before Christmas ‘Twas the night before Christmas, the dealer went home, And thought about how much his business had grown. The year was a weird one… it...
The last Friday of the month falls amidst all of the holiday cheer, so we’re going to postpone the Tweetchat to the first week of the new year. (Rhyme somewhat intended) Join us on January 4th, 1:00pm EST January 4th at 1:00pm EST, we’ll be hosting a TweetChat for...
Since you’re on our blog, chances are you’ve noticed some changes with our website. It’s with great pleasure that we announce: CompanionCabinet Software has rebranded to BreakFront. Don’t worry, we’re still the same great company with the same great people; we’ve...
We can’t believe it’s already the second week of December and we’ve already had our Tweetchat for the month! Last Friday, December 7th, we had a great conversation with industry professionals on how to further the sales process during the in-home measure. The...
One thing we love in our line of work is interacting with other professionals in our industry. Thats one reason we love hosting webinars. They allow us to be in a “room” (online) with hundreds of other professionals and facilitate the asking and...
Over the years, we’ve had our taglines “borrowed,” products and services copied, business models imitated and a whole host of disappointing actions that could literally fill a book. Some time ago, we released an eBook titled Showroom of the Future....
In part one of this article, we discussed some important components of the in-home measure (find those here: How Important is the In-home Measure – Part 1), but there’s more – hence, part two! Take a look at these other details regarding the measure phase: Using the...
Many of you know that we consider the ability to get into the consumers home one of the best ways to place yourself in the running for getting the work. After all, the home is an intimate space that many people do not want to open up; getting there first may mean less...
One week until the first Friday of the month!! Seems like a weird day to be excited about, right? Not if you’ve been able to join our Dealer’s Voice TweetChats. We have been hosting Dealer’s Voice TweetChats for the past couple months (on the first Friday of each...
Tire kickers – a term coined by the auto industry to describe those prospects who are either extremely indecisive about purchasing decisions, those who actually think they’re going to buy when in reality they can’t afford the product, and those who look with no...
You may have heard that a few times in the last few years. Heck, we try to tell you all the time. The point that traditional marketing is an old, worn out solution is being recognized more and more these days. An article released by The Harvard Business Review titled...
Since the turkey’s pretty much defrosted and people are already starting to line up outside of the department stores (guess they’re doing parking lot picnic-style Thanksgiving this year), we thought it would be a great time to take a moment to let you know what we’re...
If a kitchen tire kicker walked through your showroom door right now, would you be able to know the difference between that person and an actual qualified prospect? We’d all like to answer yes to that question, but the fact is, many people (in all industries)...
The K&B Industry is so complex, we all know that. For years, cabinet dealers, remodelers, contractors and other industry professionals searched for a way to simplify everything, and many thought they’d found the answer in accounting systems. Wrong....
We talk a lot about getting in tune with your customers and hearing what they have to say. The reality is that you’re probably still not in a conversation with them until they walk into the store. Now, we blog frequently here (if you haven’t noticed) and you may be...
Here we are in the thick of Autumn – the temperatures are fluctuating, people are bundling up and tissue sales are on the rise. Did you get your flu shot yet? You’d think that with the amount of weather changes we’ve been through, we’d all get...
Below are my top reasons why starting off your selling process with a showroom tour is an absolutely horrible idea. Prospects can’t relax. Sit back and watch a showroom tour from one of your coworkers. It’s laughable when you look at it. There’s a...
CompanionCabinet had their second Tweetchat on November 2nd and we loved hearing the ideas and strategies that dealers are using in the field. Our discussion topics were based on best practices in sales and finding out what techniques truly help a sales team excel. ...
