One thing we love in our line of work is interacting with other professionals in our industry.  Thats one reason we love hosting webinars.  They allow us to be in a "room" (online) with hundreds of other professionals and facilitate the asking and answering of...

  Over the years, we’ve had our taglines "borrowed," products and services copied, business models imitated and a whole host of disappointing actions that could literally fill a book. Some time ago, we released an eBook titled Showroom of the Future. We know that...

In part one of this article, we discussed some important components of the in-home measure (find those here: How Important is the In-home Measure – Part 1), but there’s more – hence, part two!  Take a look at these other details regarding the measure phase: Using the...

Many of you know that we consider the ability to get into the consumers home one of the best ways to place yourself in the running for getting the work. After all, the home is an intimate space that many people do not want to open up; getting there first may mean less...

One week until the first Friday of the month!! Seems like a weird day to be excited about, right?  Not if you’ve been able to join our Dealer’s Voice TweetChats.  We have been hosting Dealer’s Voice TweetChats for the past couple months (on the first Friday of each...

Tire kickers – a term coined by the auto industry to describe those prospects who are either extremely indecisive about purchasing decisions, those who actually think they’re going to buy when in reality they can’t afford the product, and those who look with no...

You may have heard that a few times in the last few years. Heck, we try to tell you all the time. The point that traditional marketing is an old, worn out solution is being recognized more and more these days. An article released by The Harvard Business Review titled...

Since the turkey’s pretty much defrosted and people are already starting to line up outside of the department stores (guess they’re doing parking lot picnic-style Thanksgiving this year), we thought it would be a great time to take a moment to let you know what we’re...

If a kitchen tire kicker walked through your showroom door right now, would you be able to know the difference between that person and an actual qualified prospect?  We'd all like to answer yes to that question, but the fact is, many people (in all industries) get...

The K&B Industry is so complex, we all know that.  For years, cabinet dealers, remodelers, contractors and other industry professionals searched for a way to simplify everything, and many thought they'd found the answer in accounting systems. Wrong. Accounting...

We talk a lot about getting in tune with your customers and hearing what they have to say. The reality is that you’re probably still not in a conversation with them until they walk into the store. Now, we blog frequently here (if you haven’t noticed) and you may be...

Here we are in the thick of Autumn - the temperatures are fluctuating, people are bundling up and tissue sales are on the rise. Did you get your flu shot yet?  You'd think that with the amount of weather changes we've been through, we'd all get the hang of this...

Below are my top reasons why starting off your selling process with a showroom tour is an absolutely horrible idea. Prospects can't relax.  Sit back and watch a showroom tour from one of your coworkers.  It's laughable when you look at it.  There's a lot of leaning,...

CompanionCabinet had their second Tweetchat on November 2nd and we loved hearing the ideas and strategies that dealers are using in the field. Our discussion topics were based on best practices in sales and finding out what techniques truly help a sales team excel. ...

In the world of cabinets, sales that close are the ones that count, right? Because the sales that close are the sales that bring you money and pay the bills. Then why are cabinet dealers still calculating closing ratios with the wrong numbers? There are dealers out...

We put a lot of time and energy into creating educational information for consumers who are researching kitchen remodels on the Consumer's Voice blog. So sometimes, it's nice to just "let our hair down" and let our creative juices flow. The Result is A Poem That...

I walked in (garlic in hand) to interview a vampire.  I didn't know what this beast could possibly want to discuss, as it's not everyday a vampire requests to be interviewed. As luck would have it, he was a friendly vampire and the only real thing he wanted to sink...

It’s time for another Dealer’s Voice TweetChat! We had such a great time hearing and sharing industry tips on marketing and sales, so we’ve decided to keep the conversation going. The market is still trying to bounce back from some pretty rough times and you’ve all...

Some of you have a CRM front end for your operation to track your contacts and, more importantly, your touch points and forecasting. Since it also costs significant dollars to get a consumer to cross your threshold, you would want to track the source of the...

The year is coming to an end and it’s time to start thinking about how you’re going to propel your dealership to success in 2013. Have you taken the time to figure out how you’re going to make it in this market next year? Your best defense to any economic pitfall is...

Who hasn’t heard the phrase, “don't put all of your eggs in one basket?”  Recently, there has been some back and forth about having all your eggs in one basket as a cabinet dealer and only selling cabinets. It’s a great idea to offer as much as possible to your...

This year I clocked in dozens of dealer visits and the data is clear: kitchen and bath operations are pretty much the same as they were before the market crash.  It seems that although the world has changed dramatically, you guys pretty much use the same hammer with...

We love to give our readers tons of great information on how to expand their business and become even more successful. The Cabinet Dealer Marketing Process of the Future was full of great tips for your dealership. Honestly, it’s why we’re here, and what’s better than...

“Give me all your time. Give me all your experience. Just give me what I want!” We’ve all heard that one before. These pushy prospects are the favorite of the bunch right? We know you’re sighing thinking, “I wish I could put a sign on the door and keep them out...

When we sent out our Kitchen and Bath Showroom of the Future eBook some of you may have thought that there was no way we ever match it. Guess what, we’ve put together another eBook that details the best way to market to your customers in today's world. We've brought...