Everybody wants it, but do your salespeople and designers really understand it? Like a lost treasure, salespeople armed with a prospect’s budget get the equivalent of a map with a large “X marks the spot.”  But what is it really? Is it a number, a range or a figment...

It's easy to run your business the way you always have, but that doesn't mean you should.  Change is scary, right?  But, you've heard the old sayings, "No gutz, no glory" and "No pain, no gain."  They're full of truth. New whitepaper In our newest whitepaper "Teach...

It’s finally here! The recording of our experts, Chuck Chase and Nick Ritota, walking you through the first steps in the 4M Meet Phase is available for you to download. Chuck and Nick spent an hour explaining how naturals, the salespeople who are consistently selling...

Most consumers would tell you that the music business is about making music. Most business people would argue that it is about making records (you remember records, right?). Their business is not really about music, it’s about the delivery of that music to consumers....

Our team listens closely to Equilibrium (formerly Aurora) user suggestions to provide features which make everyone’s lives easier. With our latest Spring Edition of Equilibrium we added many new capabilities that we think are pretty awesome. New Features In no...

Last month we hosted a webinar on the first step of our 4M sales process – the Meet Phase, and seeing how successful it was in helping our readers work on their sales process, we’ve decided to host another webinar that will involve real life scenarios for you to learn...

If you've been keeping up with our content, it should be a secret that we feel the whole showroom experience should be updated and transformed.  Our team has been in many showrooms throughout the country and frankly, some of the experiences have been scary. It seems...

With tax season starting, we know every business owner is looking at their financial statements from the past year and getting things in order to file their taxes. It’s a time when owners take stock of what they have, where they have come from and, most likely, how...

The kitchen and bath industry has been hit pretty hard in the past few years. We’ve commented on it, tried to instill operational changes to help you get through it and overall, it looks like business is starting to pick back up for our industry. CNBC published an...

January is coming to a close (we can't believe it either) and it’s time to start checking in on those New Year’s resolutions you told us you were making. You have no idea what we could possibly be talking about? Don’t worry – we’ve got a pretty sharp memory here and...

As you know last week we had scheduled our first TweetChat for 2013, unfortunately TweetChat was down and we were unable to talk with you all about the third step in our 4M sales process – the Match Phase. We truly apologize for the hiccup in technology that kept us...

This statistic should be no surprise by now, “Companies that blog have far better marketing results generating 55% more website visitors and 67% more leads per month.” Agreed.  What about the companies, however, that kind of blog? We have all seen them...you go to...

It’s about that time of the year where we all start looking into the different trade shows and expos that we can visit to see the latest and greatest of the kitchen and bath industry. A few of you might already even be looking into shows for next year too! Some good...

Sometimes you have to learn stuff the hard way, and in the kitchen and bath industry, we all know this lesson a little too well. We’ve all fallen down a few times and had to pick ourselves and our employees back up to get the job done. With the amount of years that we...

If you already familiar with our 4M sales process, then you know the first stage (The Meet Phase) is one of the most important.  That's why we have decided it's time for another 4M webinar series - and we are starting  right from the beginning in the Meet phase. We...

“Fiscal Cliff” has been buzzing around the media and in many businesses for the last few months, and a few days ago, a decision was made on how to avoid falling off said “cliff.” The tax hikes and reductions in spending, that could have damaged the already fragile...

It’s no secret that I love free diving (and no, that's not my glamour shot to the right).  But what many people can’t figure out is what is so fascinating about not breathing.  And unlike most people’s vision of free diving – you know, the one where you rocket to the...

Before I was married I was a peanut butter nut.  For those of you who can eat peanut butter straight out of a jar as your little piece of heaven, you and I have a special bond. When your wife has a mega peanut allergy, you learn to adjust. But there are times when I’m...

It seems like 2013 is already speeding along here at BreakFront, and we hope you’re seeing an uptick in business as well. To help you keep that sales machine churning, we will be discussing the Match phase of our industry specific 4M sales process. On Friday, January...

Here is a poem for all of you industry professionals out there who may be looking for a change in 2013. The Night Before Christmas ‘Twas the night before Christmas, the dealer went home, And thought about how much his business had grown. The year was a weird one… it...

The last Friday of the month falls amidst all of the holiday cheer, so we’re going to postpone the Tweetchat to the first week of the new year.  (Rhyme somewhat intended) Join us on January 4th, 1:00pm EST January 4th at 1:00pm EST, we’ll be hosting a TweetChat for...

Since you’re on our blog, chances are you’ve noticed some changes with our website.  It’s with great pleasure that we announce: CompanionCabinet Software has rebranded to BreakFront. Don’t worry, we’re still the same great company with the same great people; we’ve...

We can’t believe it’s already the second week of December and we’ve already had our Tweetchat for the month! Last Friday, December 7th, we had a great conversation with industry professionals on how to further the sales process during the in-home measure. The...