Brand, Identity and Logo – What’s the Difference – Part 2
Your logo is part of your identity, and your identity helps develop your brand. It’s easy to see why they can get mixed up at times…
Economists Suggest Borrowing Big in Preparation for Upswing
Have you been whittled down to a skeleton crew throughout the last five years or so?
It’s Not Me, It’s You – When Business Relationships Go Sour
Is your business set up to ensure optimal service and communication for new and existing customers?
Our SCARIEST Posts – In Honor of Halloween
In honor of Halloween, we decided to dig into the archives and pull out some appropriate articles.
Five Metrics Needed for Kitchen Quoting – a Visual Graphic
Quoting kitchens can be complicated if you don’t have all the necessary information in front of you.
The Cost of Remodeling – It all Depends
Ever wonder how your geographical location affects the amount of money your clients spend on their kitchen remodels? Here’s your answer A recent article in the Wall Street Journal highlighted a study done by Houzz, the home remodeling and design website, regarding the...
Win Ben Stein’s Wisdom
Who’s the coolest person (other than a family member) you’ve ever sat near on an airplane? Up until a couple weeks ago, Brent Jackson, President of BreakFront, would have likely had to rack his brain for a decent response; but a recent trip from Omaha, NE to...
Bring Sexy Back to your Dealership – Be Helpful – Part 2
Being helpful is attractive – why do you think people find heros like Superman and James Bond attractive? It’s because they’re helpful (ok…maybe that’s not the only reason), but you see where I’m going here. In part 1 of this article, we discussed how it pays to be...
Top 7 Mistakes New Kitchen Designers Make
When it comes to kitchen design, there is much to learn. No two projects are exactly the same, so even the most skilled designers can come across situations they’ve never encountered before. Avoiding design errors As designers gain more experience, their...
BreakFront Announces Goals to Support Clean Water
Clean water and plumbing are afterthoughts for many of us, but they are luxuries that many across the globe do not share. Our team at BreakFront recently decided to get involved with the non-profit group charity: water to help raise money and awareness to the global...
See Our Hot Topics in the August Newsletter
At the end of each month, we take time to look through all of our articles and resources to see which reign supreme. This month we wrote about switching suppliers, sexy dealerships, the jury duty customer experience, pinpointing your buyer persona, and more. Hot...
Who Buys Kitchens and Bathrooms? Buyer Personas Defined
Sometimes companies get so caught up in marketing and selling that they forget who their target prospects really are. So they cast their nets blindly into a vast sea, with less-than-stellar catches. Have you ever looked at an advertisement and thought to yourself,...
Is Your Dealership Sexy? Be Physically Attractive
If your business were able to look in a mirror, would it like what it saw? Would it be able to truthfully look at itself both physically and internally and say to itself, “Dang, I look good”? Do others seem to be attracted to your business? And, how does...
Is Your Dealership Sexy? Be Helpful – Part 1
Would you consider your dealership or remodeling business to be sexy? It probably isn’t on most business owner’s agendas to strive for this designation, but we’re here to argue that it should be. Now, we’re not talking about hiring attractive people or setting...
Have You Heard About the New Catalog Creator Tool?
This past weekend, 20+ new features were unveiled in the Fall release of Equilibrium Operational Management software, including the highly requested catalog creation tool. Equilibrium’s new Catalog Creator allows users to create catalogs for any product or service...
Have You Heard the Latest in July?
There’s never quite enough time in the day to keep up with the shocking or scandalous world “news” let alone to enrich our minds with industry information and educational materials. We know! Thats why each month we compile the most popular blog...
Closing the Marketing Generation Gap
“One size fits all” is never really a great option – Not in t-shirts, not in hats and certainly not in marketing efforts. While people come in all shapes and sizes, they also come with varying upbringings, backgrounds, morals and tastes. Throwing...
Kitchen Project Profits Getting Lost? We Know Why!
Take a look around your office for a moment and check off the following as you see it: A stack of papers A roladex A file cabinet A job file in a folder A whiteboard Excel formulas minimized on computers Salespeople requoting And the verdict is? If you checked off any...
Firming Up the Muddy Middle of Your Operation – With Software
Design and accounting software are well known throughout the kitchen, bath and remodeling industry; but as anyone who has tried to run a business using just those two tools will probably tell you – those are just two small ingredients in the pie mix. Great,...
Dual Offer – Managing Employee Costs
Homebuilding and remodeling are on the rise, so what does that mean for your business? Hopefully by now you are feeling the effects through an increase in sales, but how is your team handling that new business? Hiring binge Typically, when times are good, management...
Last Month’s Top News for Kitchen and Bath Dealers
Every day, we make it our mission to brainstorm and present news to the industry that is found interesting or educational. Since there’s never enough time in the day, we also compile the most popular new content into a convenient newsletter, which you can sign...
The Paradox of Choice – Consumer Decisions
Recently, we posted an article about why choosing software is so difficult. You, as a business professional, are not alone when it comes to decision anxiety. We’re all human – and we all want to make the right choices – your clients included. When...
Software Integration with GreatPlains Streamlines Ordering
Let’s face it – rekeying customer, sales order and purchase order information into accounting systems is annoying, a waste of time and costly…so why do many dealers put up with it when there is no longer a need? Equilibrium now bi-directionally...
Top 6 Reasons Your Team Resists Change
When you try to implement change at your business is there pushback? If not, consider yourself lucky. Often, when businesses make alterations that affect the daily tasks of their employees, those affected aren’t so welcoming of that change. But change is...
What Did April Bring Dealers This Year?
Well, another month came and went, but not without making a mark. Usually, April is just full of showers (or so it seems), but this year, alongside the showers, April brought lots of new educational content for kitchen and bath dealers and remodelers. But...